WHITE PAPER


A roadmap for reinventing fare collection in the U.S.

Learn how nimble, cost-efficient technology is transforming fare collection for U.S. transit agencies. This white paper delivers proven strategies, practical guidance, and expert insight. Drawn from real-life modernization projects, this white paper supports agency efforts to improve financial health, boost ridership, and deliver better rider experiences.

Discover new ways to modernize your fare collection system.

  • Understand the urgency around fare collection modernization
  • Learn how transit technology solutions drive lasting success
  • See how successful agencies balance service quality & fiscal strategy
  • Build a roadmap that delivers a future-ready fare system
  • Discover fail-safe ways to avoid vendor lock-in via purchasing alternatives
Kuba white paper graphic: a roadmap for reinventing fare collection in the US

Why you need to read this


Get a plan, not a sales pitch

This is not another generic guide. Learn directly from technology specialists who’ve enabled successful rollouts of account-based, contactless, and mobile ticketing. Avoid costly mistakes and accelerate your modernization journey.

Shift your strategy with certainty

Build confidence, backed by data, to implement technology that adapts for the long term. Lean on strong analytics that empower your team, reduce operating costs, and renew passenger trust in public transit.

Learn from proven cases

See how Monterey-Salinas Transit used modular contactless payments to boost ridership and efficiency. Understand how Tulsa harnessed GoPass® for smooth multimodal fare integration. Study the winning tactics that come with partnerships.

Realize a roadmap for modernization

Get a clear, step-by-step “journey” to transit fare collection modernization. This pragmatic guide, for agencies of any size, shares how project delivery can take place in weeks.

Cut costs, not corners

Digital fare collection can eliminate cash-handling inefficiencies and strengthen agency financial health over the long haul. Deploy future-ready payment tech without sacrificing the benefits that enable equity and accessibility.

Unlock diverse procurement models

Navigate emerging purchasing pathways that avoid lengthy bid processes and vendor lock. Breakdown the procurement choices that made a difference for transit agencies across the US.

Get your fare modernization roadmap

Transit leaders nationwide are blazing new paths in fare collection. With this whitepaper, you don’t have to figure it out as you go. Now is the time to build a strong, future-ready roadmap for your agency and the communities you serve.